Selling properties today isn’t just about putting up a “For Sale” sign. Buyers search online, compare homes, and shortlist options before calling an agent.
If you want to sell faster, you need strong digital marketing.
Here are 8 simple real estate marketing strategies you can start today.
1. Make Your Website Simple and Fast
Your website is your online office. It should:
- Load in 3 seconds or less.
- Be easy to use on phones and tablets.
- Show property photos, videos, and virtual tours.
- Have quick contact options like “Book a Viewing” or chat support.
Tip: Offer a free “Buyer’s Guide” download to collect visitor emails.
2. Run Social Media Ads
Use Facebook, Instagram, and TikTok Ads to find the right buyers.
You can target:
- Location
- Age and income
- Interests like “buying a house” or “real estate investing”
Best ad ideas:
- Carousel ads: Show many homes in one ad.
- Short video ads: Quick tours of a property.
- Lead form ads: Let buyers send details without leaving the app.
3. Use Google Ads for Serious Buyers
People search on Google when they’re ready to buy.
Target phrases like:
- “Buy apartment in [city]”
- “Best real estate agent near me”
- “Luxury home for sale [location]”
Run:
- Search Ads for top keywords.
- Display Ads to remind visitors of your site.
- Performance Max to appear across Google, YouTube, and Maps.
4. Show Homes with Video and UGC
UGC means User-Generated Content—content made by happy clients.
Ask past buyers to record:
- Short reviews about your service.
- A quick “Why we chose this home” story.
Your own videos can include:
- 30-second property tours for TikTok/Reels.
- Longer YouTube walkthroughs.
- Drone shots for a premium look.
5. Improve Local Search Ranking
Local SEO helps people near you find you online.
Do this:
- Claim and update your Google Business Profile.
- Use location keywords: “2-bedroom flat in [city]”.
- Get client reviews on Google.
- Post updates with new property listings.
6. Send Property Updates by Email
Email marketing keeps buyers interested.
Send:
- Weekly property highlights.
- Price drop alerts.
- Market tips like “Best time to buy in [city]”.
7. Re-target People Who Visited Your Site
Most visitors don’t buy right away.
Re-targeting ads:
- Show them the same property again.
- Offer limited-time deals.
- Work well on Facebook, Instagram, and Google.
8. Track Results and Improve
Use analytics tools to see:
- Which homes get the most clicks.
- Which ads bring the best leads.
- What needs changing to get better results.
The best real estate digital marketing mixes social ads, Google ads, SEO, video, and retargeting.
These strategies help you reach buyers where they spend most of their time—online.
If you want help running Social Media Ads, creating content, or managing Google Ads for your real estate business, check out Outbin