Case Study: How We Got 1,821 New Customer Chats for $0.15 Each
The Big Result
We ran a special ad campaign on Facebook and Instagram. We wanted people to send a message to the business. By the end, we started 1,821 new chats . It only costs $0.15 for every person who messaged us!
The Performance Table
| Metric | Achievement |
| Total Chats Started | 1,821 |
| Cost Per Chat | $0.15 |
| Total Money Spent | $266.17 |
| Message Confirmation Rate | 12% |
| Total Real Leads | 218 |
1. What Was the Problem?
Most businesses spend a lot of money on ads, but nobody talks to them. Usually, it costs $2.00 or $5.00 just to get one person to ask a question. This business wanted a way to talk to many people without spending a fortune.
2. What Was Our Secret Plan?
We use message ads . Instead of sending people to a website, we opened a chat window right in their app.
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We made it easy: Customers just had to tap one button to start talking.
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We kept it cheap: Because so many people clicked, the computer (AI) showed the ad to even more people for a lower price.
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We focused on “The Close”: Getting a chat is good, but getting a “Yes” is better.
3. The “12% Success” Rule
Not everyone who sends a message will buy. In this campaign, 12% of the people who started a chat “confirmed” they were serious.
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That means 218 people said “Yes, I want this!”
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When you do the math, the business only spent about $1.22 to get a solid, confirmed lead. That’s a huge win!
4. Why This Worked (Marketing Secrets)
As an experienced marketer, I noticed the ads got better over time. Look at the chart from January 2026—the line goes way up! This is because the ad system learned exactly who liked our messages.
The three keys were:
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Fast Replies: We answered people quickly.
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Great Price: $0.15 is much lower than the average cost.
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Trust: People like chatting more than filling out boring forms.
Frequently Asked Questions (FAQ)
How much does a Facebook message ad cost?
Usually, they cost $1.00 or more. Our strategy got it down to $0.15.
What is a 12% confirmation rate?
It means out of every 100 people who messaged us, 12 of them became serious leads or customers.
Is this good for small businesses?
Yes! You can see that for only $266, we got over 1,800 people to talk to the business.
Would you like me to help you write the exact ad text we used to get these $0.15 messages?
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