In Bangladesh’s growing online fashion industry, many small clothing brands face one common challenge — turning good products into consistent online sales. At Outbin, we partnered with TS Fashion, a local e-commerce brand, to help them overcome low traffic and poor ad performance.
Within just four months, our data-driven digital marketing approach transformed their results — delivering 250% sales growth and measurable ROI.
Client Background
Brand: TS Fashion
Industry: Clothing E-commerce
Goal: Increase online sales and brand visibility through effective Meta ads and optimised digital presence.
TS Fashion had a loyal offline customer base but struggled to translate that success into online sales. Their main goal was simple: grow sales and engagement through social media marketing.
Challenges
Before working with Outbin, TS Fashion faced several roadblocks:
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Low website traffic and limited engagement.
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Poorly optimised product pages that didn’t convert.
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High CPC (Cost Per Click) from previous ad campaigns.
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A complex checkout process that led to cart abandonment.
These issues limited both their sales and ROI, underscoring the need for a holistic digital marketing strategy.
Our Strategy
We designed a complete growth plan focused on visibility, conversion, and user experience:
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SEO Optimization
Improved on-page SEO, keyword placement, and optimised product descriptions for better Google ranking and discoverability. -
Thank-You Page & Checkout Optimisation
Redesigned the thank-you page for improved trust signals and simplified the checkout process to reduce drop-offs. -
Paid Ads (Meta Campaigns)
Launched multiple Meta Ads campaigns targeting key audiences in Bangladesh with well-defined interest and behavioural segments. -
Content Marketing
Created visually engaging product creatives, social media stories, and ad visuals that connected emotionally with the audience. -
Winning Campaign Strategy
Tested multiple ad variations — some with identical creatives and budgets but different targeting, and others with changed ad copy while keeping the budget fixed. This A/B testing helped identify the best-performing audience and message combination. -
Retargeting Campaign
Implemented dynamic retargeting for users who abandoned their carts, showing personalised offers to re-engage them.
Results (After 4 Months)
📊 Key Achievements:
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🚀 250% increase in total online sales.
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📈 170% growth in website traffic.
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💸 40% lower CPC in paid ad campaigns.
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🔁 3.5x ROAS (Return on Ad Spend) achieved consistently.
These results reflect not only the effectiveness of our strategy but also the strength of data-driven, localised digital marketing in Bangladesh.
This case study highlights how smart digital marketing decisions — from SEO to retargeting — can produce exceptional results for Bangladeshi brands.
Outbin’s approach blends creativity, analytics, and strategy to ensure real ROI, not just clicks.
If you’re a growing Bangladeshi brand looking to boost your online sales and marketing performance, Outbin can help you achieve the same success.
👉 Let’s grow your brand together.
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