Running ads without a proper audit is like driving without checking your fuel meter — sooner or later, performance drops.
Whether your Meta Ads are underperforming, showing wrong data in Events Manager, or struggling with high CPC, this guide will walk you through a step-by-step audit checklist to find and fix hidden issues.
Why You Need a Meta Ads Audit (Especially in Bangladesh)
Many advertisers in Bangladesh notice that even with good creatives and budgets, their ROAS (Return on Ad Spend) keeps falling.
Most of the time, this happens because of:
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Poor tracking setup (Pixel + CAPI conflict)
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Wrong campaign structure
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Mismatched events in GA4 vs Meta Events Manager
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Unoptimized targeting or duplicated ad sets
A periodic Meta Ads audit helps you find these leaks and fix them before they burn your budget.
Meta Ads Audit Checklist (2025 Edition)
1. Verify Business Manager Setup
Make sure:
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Your Business Manager has verified domains.
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Ad accounts, pages, and pixels are properly linked.
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You’re using two-factor authentication (important for security).
👉 Reference: Meta Business Verification Guide
💡 Pro tip: If you face account disable issues, check out our related blog: Card Add করতেই Ad Manager Disable? Here’s the Fix
2. Pixel & Conversion API (CAPI) Setup
Check if:
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You’re using both Pixel + CAPI through Google Tag Manager (GTM).
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Events are firing correctly in Event Match Quality.
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There’s no duplicate event data (Pixel and CAPI both sending same event).
🔗 Read more: Meta Ads Tracking সমস্যা ও তার সমাধান
If EMQ (Event Match Quality) is red or yellow, it means your tracking data is not complete — fix it to improve optimization signals.
3. Campaign Structure Review
Audit your campaigns by:
Checking naming convention (so you can identify easily).
Reviewing budget distribution (avoid overlap).
Ensuring your objectives (Sales, Leads, Traffic) align with business goals.
💬 Example: Don’t run a “Traffic” objective expecting conversions.
4. Audience & Targeting Audit
Make sure:
You’re not targeting the same audience across multiple ad sets.
Use Custom Audiences from website visitors, email lists, or video engagement.
Test Lookalike audiences (based on top customers).
👉 Try: Combine broad targeting with AI Advantage+ for better performance.
5. Creative & Ad Copy Analysis
Ask:
Are my visuals relevant to my audience’s culture or season (e.g., Eid, Durga Puja offers)?
Does my copy include clear CTA (e.g., “Order Now”, “Shop Online in Bangladesh”)?
Are my ads following Meta’s text-to-image ratio?
6. Performance Metrics Review
Check the following KPIs:
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CTR (Click-Through Rate) — below 1%? Your ad isn’t grabbing attention.
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CPM — rising? Try new creative or audience.
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ROAS — measure in Ads Manager and GA4 both.
💡 Use Meta Ads Reports + GA4 comparison to detect attribution mismatches.
7. Tracking & Attribution Validation
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Compare Meta vs GA4 conversions.
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Make sure UTM parameters are properly added in ad URLs.
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Review attribution settings (default is 7-day click, 1-day view).
🔗 Deep dive: GA4 vs Universal Analytics — Which One Is Better for 2025?
| Issue | Fix |
|---|---|
| Pixel showing duplicate events | Deduplicate through GTM or CAPI gateway |
| Low Event Match Quality | Add user data parameters (email, phone) |
| Disapproved Ads | Recheck policy violation, modify text/image |
| Low CTR | Test 3 creatives per ad set |
| High CPM | Broaden targeting or refresh creative |
Local Optimization Tips (Bangladesh Market)
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Run ads during peak hours: 8 PM – 11 PM BST
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Use Bangla-English mixed ad copies for better resonance
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Optimize for mobile first — 90%+ Bangladeshi traffic is mobile
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Test b-kash/rocket mention in e-commerce ads for local trust
Audit Frequency
Perform a full Meta Ads audit every 30 days, and a mini audit weekly (check EMQ, budget, ROAS).
A proper Meta Ads audit ensures your budget is working smarter, not harder.
Follow this checklist, fix your tracking and campaign structure, and you’ll start seeing better performance within days.
✅ Want help implementing this audit? Reach out via Outbin Home Page
Anyone can visit our other service pages, social media service, content marketing, and Google Ads.